THE GROUP

Boulevard Group, new-generation real estate

Since 1993, Boulevard Group has been supporting owners, buyers, tenants and investors on the French Riviera. Agile and collaborative, the group brings together four specialist brands and a team of committed Partners, in Nice Cimiez and Villefranche-sur-Mer.

The founders of Boulevard Group at the Nice agency
The Boulevard Group Partners at the Nice agency
The Boulevard Group team at the Nice agency

KEY FIGURES

More than thirty years of expertise on the Riviera, backed by two leading networks, local and international.

Belle Époque façade in Nice Cimiez
1993FOUNDEDCimiez Boulevard, the group’s founding brand
4BRANDSsales, property management, investment and new-build
2AGENCIESin Nice Cimiez and Villefranche-sur-Mer
A Boulevard Group Partner presenting a real estate project on a laptop
500ACCREDITED AGENCIESwithin MLS Côte d’Azur, of which the group is a founding member
The bay of Villefranche-sur-Mer
70COUNTRIEScovered by the international LeadingRE network
136 000SALES ASSOCIATESworldwide, at our clients’ service

OUR HISTORY

It all began in 1993 on the hill of Cimiez. Since then, the group has grown brand by brand, each dedicated to one profession, and today offers a 360° real estate service, supported by a network of partners: legal, tax, valuation, architecture and renovation.

  1. The gardens on the hill of Cimiez in Nice
    1993

    Cimiez Boulevard

    Jean-Laurent Lepeu founds Cimiez Boulevard on the hill of Cimiez, in Nice. The agency becomes the benchmark for property sales in Cimiez, Rimiez and Gairaut.

  2. The red rocks of the Esterel on the Mediterranean shore
    2018

    Riviera Boulevard

    Riviera Boulevard is born, dedicated to luxury property sales from Menton to Saint-Tropez, along with the bet on a new real estate agency model, combining the traditional and the digital.

  3. Terrace with bay view, managed rental apartment in Nice
    2019

    Estate Boulevard

    The group creates Estate Boulevard, new-generation property management: residential lettings, holiday rentals and portfolio management.

  4. New residence with gardens on the French Riviera
    2021

    Asset Boulevard

    Asset Boulevard completes the offer with buy-to-let investment and new-build property. Boulevard Group now provides a 360° real estate offer.

OUR VISION

Breaking with traditional real estate practices makes sense

We are convinced that a pyramid-shaped management model no longer has a place in today’s real estate. Boulevard Group relies on collective intelligence, ethics and technology, without ever losing the human side of the relationship. Our ambition: to make every real estate experience a truly satisfying one.

OUR VALUES

Eight convictions guide our teams every day, in the service of our clients.

Collective intelligence

A flat management model, in which every Partner contributes to the company’s strategy and growth.

Talent

Juniors, seniors or corporates: becoming a high-performing agent is a long-term commitment, a pursuit of excellence.

Professional ethics

All our Partners sign the Boulevard Group Charter and commit to full transparency, in line with the values of the MLS.

Diverse backgrounds

Complementary profiles and generations, to understand the expectations of every seller and every buyer.

Local knowledge

Buying a property means adopting a lifestyle. Our Partners know the codes and hidden gems of every neighbourhood.

Digital, with a human face

The latest technology serving your project, without ever losing the human side of the relationship.

Local collaboration

As a founding member of MLS Côte d’Azur, the group champions organised and regulated collaboration between professionals.

An international outlook

As a member of LeadingRE, Boulevard Group is your local connection to the international property market.

THE FOUNDERS

Drawing on their complementary experience, the founders of Boulevard Group designed a company built on talent and entirely dedicated to the success of each client’s project.

Portrait of Jean-Laurent Lepeu, founder of Boulevard Group

Jean-Laurent Lepeu

Founder of Cimiez Boulevard

Founder of the group’s original brand, Cimiez Boulevard, in 1993, Jean-Laurent has more than 35 years’ experience in every field of real estate. He is also the founder of MLS Côte d’Azur, which works for smoother, more transparent transactions through organised collaboration between professionals.

Portrait of Miryam Lamonaca-Lepeu, co-founder of Boulevard Group

Miryam Lamonaca-Lepeu

Management and property marketing

Miryam began her real estate career in Italy in 1997, as co-manager of the family business. Deeply attached to the human side of management, she showcases the properties and services of the group’s brands.

Portrait of Karine Izoard, co-founder of Boulevard Group

Karine Izoard

Digital strategy and client experience

With more than 25 years’ experience in digital and new technologies applied to real estate, Karine leads the group’s entire digital value chain, for a better client experience and stronger team performance.

The Boulevard Group Partners at the Nice agency

OUR PARTNERS

The people of Boulevard Group are not simply employees or occasional contractors. They are true Partners, fully committed to the company’s growth, strategy and values.

Their approach is firmly client-centred: they work together and with other professionals, in full transparency, following the processes of the Boulevard Group Charter. Because collaborating to serve you better is our commitment.

“Talking about ethics or collaboration should not just be a marketing pitch. All our Partners sign the Boulevard Group Charter.”

OUR AGENCIES

Belle Époque façade in the Cimiez district of Nice, home to the Boulevard Group head office

GROUP HEAD OFFICE

Nice · Cimiez

92, boulevard de Cimiez
06000 Nice, France

The historic heart of the group, at the foot of the hills of Cimiez, Rimiez and Gairaut.

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The bay of Villefranche-sur-Mer on the French Riviera

AGENCY

Villefranche-sur-Mer

6, rue de la Victoire
06230 Villefranche-sur-Mer, France

Overlooking one of the most beautiful bays in the world, between Nice, Cap-Ferrat and Monaco.

View on map ↗

OUR BRANDS

Riviera Boulevard — Luxury property sales, from Menton to Saint-Tropez Cimiez Boulevard — Property sales specialising in Cimiez, Rimiez and Gairaut in Nice Estate Boulevard — Property management, residential lettings and holiday rentals Asset Boulevard — Buy-to-let investment and new-build property

Would you like to join the adventure or entrust us with your project?

Clients, future Partners or business partners: we would be delighted to hear from you.